What is Price Optimization? A Comprehensive Guide for CPG and Retail
— June 29, 2023
What is Price Optimization? A Comprehensive Guide for CPG and Retail
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The Power and Pitfalls of Price Discrimination
Pricing — June 8, 2023"With great power comes great responsibility," and this adage certainly applies to price discrimination. Explore how this strategy can assist your business in optimizing revenue and delve into the ethical considerations surrounding its implementation.
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What is Elasticity of Demand? Definition and Types
Pricing, Revenue Growth Management — May 31, 2023We know you know it: elasticity of demand is key for any successful pricing and promotion strategy. Need to learn more or looking for a refresh? This article is for you!
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Unlocking the Power of Dynamic Pricing With Machine Learning
what is dynamic pricing, dynamic pricing, machine learning — May 25, 2023More than a trend, Dynamic Pricing has become a profit driver for companies, including consumer goods and retailers. Learn why it has drawn attention globally and how to unlock its hidden power with Machine Learning.
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Sales Forecast: From Accuracy to Profit.
Pricing, Revenue Growth Management — April 26, 2023CPG and Retail industries are hyper competitive. In this context, sales forecast becomes a key tool for making strategic decisions.
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The Elephant In the Room: Let’s talk about Product Cannibalization
Trade promotions, Pricing — March 31, 2023There is a silent ghost haunting the CPG brands and Retailers performance. Find out what is product cannibalization and how to face it.