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What is Price Optimization? A Comprehensive Guide for CPG and Retail
"With great power comes great responsibility," and this adage certainly applies to price discrimination. Explore how this strategy can assist your business in optimizing revenue and delve into the ethical considerations surrounding its implementation.
We know you know it: elasticity of demand is key for any successful pricing and promotion strategy. Need to learn more or looking for a refresh? This article is for you!
More than a trend, Dynamic Pricing has become a profit driver for companies, including consumer goods and retailers. Learn why it has drawn attention globally and how to unlock its hidden power with Machine Learning.
CPG and Retail industries are hyper competitive. In this context, sales forecast becomes a key tool for making strategic decisions.
There is a silent ghost haunting the CPG brands and Retailers performance. Find out what is product cannibalization and how to face it.