Following the COVID-19 pandemic, many small-scale competitors of our client had paused operations due to lack of resources or infrastructure. Once restrictions eased, these players re-entered the market aggressively, regaining shelf space and significantly increasing their share of market.

This unexpected surge in competition put pressure on our client, who saw their market share reduced despite maintaining stable pricing. The challenge was clear: how to recover value and market share without resorting to broad price cuts.

Instead of aggressively dropping prices, the client leveraged our AI-driven solution to identify precise promotional levers that would stimulate volume-sales, enhancing value and protecting margins. The tool allowed them to:

By targeting the right stores, channels, and moments, they were able to recover lost market share and drive volume in a sustainable way.

Over a 12-month period, the client was able to regain 2.3 points of market share, all while improving their promotional ROI.

Most impressively, this recovery didn't come at the cost of profitability: operating margins increased across the board, proving that data-driven promotional strategies can drive both top-line growth and bottom-line impact.